The Trader Joes Marketing Plan Marketing Essay

The Trader Joes Marketing Plan Marketing Essay Trader Joes is one of the most successful grocery store chains in United States. The brand started as a small convenience store in Los Angeles and has grown to be one of the most recognizable brands selling organic and high quality products. The trademark difference between Trader Joes from their competitions, especially Whole Food Market, is stocking and selling the product produced by Trader Joes. By that, they have responsibility on their product and they do not need to pay the fee to any manufactures, or third party companies, so they will keep the price at affordable for the customer. It is undeniable that Trade Joe is widely recognized as one of Americas successful and trustworthy brands. However, due to the high cost of living, consumers today are watching their budget. Through this marketing plan, we want to make Trader Joes a well-known grocery store in youth adult market not only by the high quality product but also by the affordable price to bring in customers, and to successful in the new segment. Introduction The owner, Joe Coulombe, opened trader Joes in 1958 in Pasadena, California. At that time, Trader Joes were named Pronto Markets, the popular convenience stores at that time. In the following decades, Trader Joes expanded to locations throughout the United States. Trader Joes recent annual earnings were estimated to be $9.5 billion in sale in fiscal 2012 (ends June), up about $1 billion from a year earlier. In order to generate such a return of profit, Trader Joes has been using all means to keep down expenses, such as implementing no service departments which may reduce renting costs. Trader Joes sells all types of food and non-food items and is well-known for more than two thousands private-label products under its brand name, which counts for about 70% of the annual sale. Not only selling daily consumed food such as freshly picked and organic fruits and vegetables, bread, milk, juices, Trader Joes also provides other frozen or ready-to-serve products. For instance: spreads, gourmet cheese, frozen meat and other ethnic food ranging from Italian, Hispanic to Chinese, Indian etc. Nonfood items are available as well, such as Trade Joes soap, vitamins, lotions and creams. With alcohol selling permit, like other grocery stores, Trade Joes also carries beer and wine. One of its most famous selections is its wine brand Charles Shaw, which is often called as Two Buck Chuck, because of affordable price. Nowadays, with almost 400 stores across the country, Trade Joes has made its company image as high quality food, a one-stop for all with full of shopping ease and conveniences. Marketing Analysis TARGET MARKET Targeting at office professionals aged 18 to mid-40s with annual income around $35,000 to $60,000 as primary market; Trader Joe is looking at consumers who are in the middle stage of their life. Those would be more ecologically conscious about healthiness of the food they consume. This target market tends to eat locally and spends more on groceries. A lot of them are vegetarians and require their food to be gluten-free. The above primary group is finalized as Trade Jose company adding two sub-groups when studying their target market. The first sub-group is young professionals and the second one is the current target demographics of the growing multinational population and people who tend to buy food from vending machines Trade Joes also plans to have a secondary target market of those born between the early 1980s to early 2000s. This generation is considered in the marketing plan because they are most likely willing to buy healthy and organic products. Since this young population has been adapted to nowadays fast-paced life, they are more critical with time and demand more convenience. CONSUMER/SOCIAL FACTOR On current movement, people prefer the organic and healthy food and they support local business, local farmer market. They willing to go for unique or store brand instead of big brand names as long as it promote healthy products, ingredients, and ethical, green production process. In other hand, the customer now prepares for them enough knowledge about nutrition, so they are so picky on their choice. Moreover, due to the high living cost, the customer also watches their budget for grocery. COMPETITIVE FACTOR The primary competitor of Trader Joes is Whole Food market. Marketing Plan Trader Joes is successful in United States by their high quality product and good service. However, Trader Joes needs specifically targeted marketing goals and strategies in order to succeed in target customer. MARKETING OBJECTIVE Through the marketing plan, Trader Joes will reach their target customer through social media. Moreover, this plan will help the company raise their awareness in new adult, from 18 to 33 years old market by 30 percent over six months period through social media and advertising. MARKETING RESEARCH Trader Joes does not use any kind of advertising form. The company follows their low profile in core philosophy; they eschew advertising agencies and television completely. Trader Joes use their employee and customer serves as an ambassador of the brand, or using the Word by Mouth strategy. Therefore, the company leans on the current customer database and however, they are attracting the new customer in a passive way, especially the young adult who uses social media regularly. PRICING For competitively with other competitors, Trader Joes should have a good pricing strategy. This strategy would keep their product at a competitive price but still have a quality of the product. For some product like grocery, base on the local farm, we can use the discount, or the sale to make the price lower than competitors. SALE PROMOTION For attracting more customers, Trader Joes would have weekly sale promotion in store, and post in the Facebook or Twitter or do The Fearless Flyer. The unique of the Fearless Flyer is in that flyer, Trader Joes not only consists the advertising of their in store promotion at that moment, but also include the recipe, the tips for cooking. Therefore, the customer when receive that flyer, they tend to read a whole flyer and keep it if they think it useful. PUBLIC RELATIONS One of the primaries of Trader Joes, the Whole Food Market is very good in public relation. They donate their food in the local food bank every week, and of course, they receive the award and certificate for that good will. However, if Trader Joes step in this charity, it would be late, and it doesnt help to increase the fame. So I would recommend another plan, like support the after school program, the senior living or sponsor for some organization like breast cancer, marathon 2Kà ¢Ã¢â€š ¬Ã‚ ¦ Our target market is a youth adult, who cares about their environment and social. So if we keep doing this strategy, I believe that we will catch their attention and bring more customers to our store because they will realize that their spending money would help them back by our program support for their children, their parent or their grandparents. INTERNET/SOCIAL MEDIA Our target is the youth adult, who was born in the technology decade, and the best way to catch their attention is using their own way. They using Facebook or Twitter like the primary way to communicate with each other. The first thing is Trader Joes have to open social media account. Then for attracting they follow us on Facebook or Twitter; Trader Joe should release any coupon or special sale in store and if they want to get these coupons, they have to follow or like the fan page. By that, we will have a fan on social media, and for any update, any news from Trader Joes, this fan base would the first one who receive that news and expand it. Moreover, Trader Joe website and fan page can build awareness about its own brand by updating the social support, the new product, or any helpful information like recipe and nutrition chart for the product. Executing and Implementing the Marketing Plan BUDGET ALLOCATION Trader joes company. (2013). (). Austin, United States, Austin: Dun and Bradstreet, Inc. Retrieved from http://search.proquest.com/docview/230609054?accountid=10351

“Beguiling Lure “ by Isaac Talley Essay

In this essay I will attempt to analyze the artwork named â€Å"Beguiling Lure â€Å" by Isaac Talley , 2009. The medium of this artwork is acrylic and oil on canvas. The composition is simple with the main focus being a dangling object and a portrait of a single bird. The multi coloring of the background is bright and soft with dark and light hues. The artist was able to deliver the paint onto the canvas in different directions and angles which gives the appearance of overlapping colors,roughness and an uneven texture. There is a small horizontal space that has been left blank and untouched in the middle of the canvas that provides a dividing line separating the upper portion of the painting from the lower portion. Even though there is no similarities in the main two subjects in the painting the artist brings balance, proportion and unity to his work by using the same background colors and patterns from top to bottom. The eye is automatically drawn towards two specific areas on the canvas and directly to the middle upper portion of the painting where a circular white object is attached to a dark blue string of yarn that hangs from a peg at the top of the canvas. In the bottom right corner a is a painting of a black bird standing with its back to the viewer as it looks towards the hanging object. I think the painting is a form of expression in which the intention is to give the viewer an increased awareness of how we have become a materialistic society. Because of our increased desire for the better things in life it is easier to allow ourselves to become distracted and lose sight of what is truly important in life. As a society we want to strive to be better in everything we do. In the past our american culture has taught us right from wrong, to love God and country and to stand true to our families. The importance of those morals and values seem to have disappeared.The black bird or raven can be a positive symbol of mankind’s desire to be moral and spiritually correct and the white dangling object or the â€Å"lure† an example of the opposite, a representation of those material things of the world that distracts us and has the power if we allow it to strip away our true identity and personally values and change our perceptions on life.

Charles Darwin A Famous Scientist - Free Essay Example

Sample details Pages: 2 Words: 653 Downloads: 8 Date added: 2019/08/02 Category People Essay Level High school Tags: Charles Darwin Essay Did you like this example? Charles Darwin is a famous scientist that lived in the 17th century that was well known for his scientific discoveries and controversial theories of the time. If you ask anyone who Charles Darwin was, they will say the guy who came up with evolution. Charles Darwin did come up with the theory of evolution, so they wouldnt be wrong with stating that fact. Don’t waste time! Our writers will create an original "Charles Darwin: A Famous Scientist" essay for you Create order However, Charles Darwin didnt just come up with the theory of evolution, he also came up with other works that consisted of The Variation of Animals and Plants under Domestication, and The Descent of Man. Although he wasnt known in psychology for any other works but natural selection and theory of evolution. Charles Darwin was born on February 12, 1809 in Shrewsbury, England. He was born as the fifth child in a family of six children. Darwins mother and father were Susannah Wedgewood, and Robert Darwin (Famous Scientist, 2018). Charles Darwin grow up in a wealthy family mainly due to his father Robert Darwin, Robert invested money he made in his medical job. So, as Charles Darwin went to school that was paid for by his dad, he didnt really worry about passing of failing his classes because he knew his father would pay for his living (Famous Scientist, 2018). The major reason for Charles laziness in school was that he didnt care for medical school like his dad had before him. However, shortly after his first year of medical school he became interested in zoology. Charles Darwins interest in zoology is the start of his famous career as a scientist. The field of zoology opened Charles up to his legendary Theory of Evolution and Natural Selection. Later in his life when he when on a trip to the Galapagos Islands, he saw multiple types of finch and as he looked at the different characteristics of the types of finch, he noticed they all looked quite similar (BBC, 2014). Darwin also noticed that the finch with the larger beaks where the only ones to survive the droughts of the islands. The finch with the larger beaks surviving is a prime example of Darwins Natural Selection. The larger beak finch could break open harder seeds which the narrow/small beaked finch couldnt, which is why the larger beaked finch survived and narrow/small beaked finch didnt. Which would lead to the evolution of the finch to have larger beaks in hundreds or thousands of years (BBC, 2014). As Charles Darwin was researching the Theory of Evolution, he did research on plants and animals trying to find similar traits within them. In doing so he wrote that humans and animals were descendants of a common ancestor that later became humans and animals today (Kruger, 2009). Since, Darwin stated that Humans and animals had a common ancestor, psychologist study animals to learn more about human behavior. Darwins discovery in evolution changed many thoughts scientist once had and helped psychologist learn more about human beings as well (Kruger, 2009). In conclusion, Charles Darwin was mostly like everyone else in the world except for being born in to a rich family. However, he went to school and figured out that he didnt want to follow in his dads foot steps and finish medical school because it bored him, and he didnt enjoy it. So, he listened to himself and became a scientist which he thoroughly enjoyed. In doing so he followed more so in his grand-fathers foot steps and the world should be grateful he did because without him becoming a scientist we wouldnt have his Theory of Evolution or Natural Selection. Without Theory of Evolution and Natural Selection, Scientist might have taken even longer to figure out that animals and humans share mostly the same genes. Also, Psychologist might not know everything they do now about human beings behavior. So, in all Charles Darwin was well before his time and for that he reshaped the world with his creative thinking and ideas.

The Complexity Of Humanity By Evelyn Glennie Essay

The complexity of humanity itself is unexplainable. Numerous philosophers and scholars have pondered the question â€Å"what makes us human† for decades, however no definite answer has been discovered only philosophies and opinions. Evelyn Glennie’s answer to the vast question takes a unique perspective that is both enlightening and encouraging. Her outlook on what makes us human causes a second thought of what is first assumed when pondering humanity. Physical traits such as the ability to move, see, speak, hear, smell, taste, and feel may be attributes of a human being but is not the answer because many surfer from disabilities that inhibit them from doing these actions but do not make them any less of a human being, which is perfectly exemplified by Evelyn herself. Evelyn proves that the physical senses each human experiences is not the real meaning of the gift. While Evelyn cannot hear through her ears, she is not deaf. She is the only solo percussionist, to maintai n a full time performing career yet has never bragged that she’s accomplished that goal while being deaf because to her, mentally, she is not deaf, in fact she has learned to listen in a deeper way. Because of her disability she has learned the nature of deafness and the nature of hearing. The belief that deaf people live in silence is a misapprehension. She is able to feel the sounds through vibrating air. Evelyn hears by touch the same way someone hears through his or her ears. Her belief is that if everyone